Lyrical Lemonade has catapulted artists like Juice WRLD, Lil Skies, and Lil Tecca into the mainstream and have worked with some of the most notable hip-hop artists in the game.The collective Internet Money has worked to the point where they have become one of the modern-day empires in the music industry, they have dominated the charts + it’s been inspiring to watch from a distance. Lyrical Lemonade is one of the most recognized brands in hip-hop and has successfully cemented itself in the merchandising, media, beverage, and concert industries. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. We are creating better days and a place at the table for everyone through our trusted food brands. Īt Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. ENDS AUGUST 6 AT 11:59PM EST OR WHILE SUPPLIES LAST. Stay tuned to Pop-Tarts and Lyrical Lemonade social channels for more information, including the drop of the limited-edition Lyrical Lemonade Pop-Tarts box. Fans who don't score a slot can still attend the event and leave with a variety of limited-edition Pop-Tarts x Lyrical Lemonade merch. 4 for a chance to get the item of their choice customized at the pop-up on Aug.
Los Angeles residents can enter HERE beginning Aug. "This collaboration is yet another way we're inspiring our audience to go beyond the expected and see what others don't, because challenging everyday expectations is our toast and jam." "The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary," explains Sarah Reinecke, Senior Director, Brand Marketing, Pop-Tarts. 14 at 6 p.m, following limited availability at the Los Angeles pop-up the previous day. The "Crazy Good" collaboration, a first for the Kellogg's brand, will be available on Lyrical Lemonade's website starting Saturday, Aug.
"All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can't even really explain, feels surreal."Īs part of the partnership, Pop-Tarts is creating a limited-edition Lyrical Lemonade Toaster Pastry, featuring packaging designed by the Lyrical Lemonade team. "It's been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing," said Cole Bennett, founder of Lyrical Lemonade.
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